Marcela's CV
Marcela Guri
HEAD OF BRAND, MARKETING & BUSINESS DEVELOPMENT
Profile summary
Strategic Head of Brand, Marketing & Business Development with 15 years shaping brand strategy, commercial growth, and strategic partnerships across GCC, Australia, and European markets. Proven history of building brand identities from zero, managing P&L accountability, and driving revenue through direct engagement with C-level executives. Committed to steering executive communications, luxury market initiatives, and cross-functional team leadership.
Career highlights
Brand Strategy and Launch Delivery: Partnered directly with the chief executive officer on brand strategy while building the brand identity from zero, covering website redesign and promotional video production.
Strategic Partnerships and Revenue Growth: Generated AED 10M+ in revenue through 153+ strategic partnerships developed via direct engagement with C-level executives and founders.
Cost Reduction and Supplier Management: Delivered 20% cost savings across two luxury property launches through vendor sourcing, negotiation, and leadership across 25+ supplier categories.
Operations and Event Management: Coordinated high-profile events for 2,000+ attendees, delivered on budget and timeline while managing real estate operations and tenant relations.
Key skills
Professional experience
Reports directly to the chief executive officer while directing brand strategy, marketing, commercial growth, strategic partnerships, and executive communications. Oversees full profit and loss accountability for the brand function alongside agency and supplier selection, cost control, and delivery operations.
- Generated 10M in revenue through 153 strategic partnerships developed via direct engagement with chief executive officers and founders.
- Delivered 20 percent cost savings across luxury property launches including Greygate and Barari Gate through vendor sourcing, negotiation, and leadership across 25 supplier categories.
- Built the brand identity from zero including logo and brand guidelines, website redesign with content strategy and user experience, 3D architectural visualizations, promotional video production, and full marketing collateral.
- Directed chief executive officer positioning and executive communications encompassing speechwriting, public speaking coaching, media interview preparation, and strategic public relations initiatives.
- Integrated artificial intelligence tools into marketing workflows, achieving a 30 percent increase in content production efficiency.
Shaped Dubai entity strategy and steered stakeholder relations, aligning operational execution between the CEO and Italian headquarters while managing local real estate operations.
- Coordinated high-profile events for 2,000 attendees, delivering all programs on budget and schedule.
- Secured 25% overhead reduction through process optimization across local operations.
- Managed real estate operations including tenant relations, compliance, and financials.
Reported directly to the General Manager to execute strategic initiatives aligned with company growth objectives. Managed key client accounts to drive relationship retention and secure long-term commercial engagement across the portfolio.
- Exceeded revenue targets by 25% through client management and re-engagement of former accounts.
- Built and maintained key client relationships driving repeat business.
Directed venue operations for high-end luxury interiors and food and beverage locations, reporting to executive leadership. Guided a team of 15 personnel focused on delivering elevated guest experiences and tailored interior design consultations.
- Maintained 100% client satisfaction ratings through close management of high-end events and interior design consultations.
- Received the company-wide Upselling Award in recognition of sales performance.
- Developed B2B partnerships driving business growth across the Italian market.
- Managed a client portfolio and expanded market presence across multiple regions.
- Coordinated business operations and administrative functions across the entire company to maintain structural continuity.
- Supported the executive team by preparing documentation for strategic planning sessions and active project initiatives.
- Generated AED 10M+ in revenue through 153+ strategic partnerships developed via direct engagement with C-level executives and founders.
- Delivered 20% cost savings across two luxury property launches, Greygate and Barari Gate, through vendor sourcing, negotiation and leadership across 25+ supplier categories.
- Exceeded revenue targets by 25% through client management and re-engagement of former accounts during the 2022 to 2023 period.
- Built and maintained key client relationships driving repeat business.
- Developed B2B partnerships driving business growth across the Italian market.
- Managed a client portfolio and expanded market presence across multiple regions.
Education
Languages
English · Fluent
Italian · Native